The three-day Wisconsin Governor’s Conference on Tourism (WIGCOT), hosted by the Wisconsin Department of Tourism, is billed as “an educational, motivational and fun way to charge your batteries for the tourism work ahead.” And given all that the industry has been through in 2020, now may be the perfect time to do so.

The Wisconsin Department of Tourism, like many organizations, has had to re-imagine their annual industry get-together. This year, WIGCOT 2021 will be a series of virtual programs starting on Tuesday, March 16, continuing through early May, with four half-day programs that will include updates on work at the Department, along with inspirational and informative programs. From deep dives into research, marketing, and public relations to discussions of arts, culture, outdoor recreation and inclusion efforts, the agendas are built to set you up with fresh ideas and renewed energy to collectively work on recovery.

Included in the series is the Governor’s Tourism Awards, recognizing Wisconsin individuals, organizations and businesses for their excellence, dedication and impact on Wisconsin’s travel and hospitality industry. Visit the Awards website to learn more about the program and access the online submission portal. Nominations for the awards are due by Friday, April 2, 2021 and award recipients will be announced at our final program in May.

Cost to attend the virtual conference in its entirety is $60, or $25 per session. Visit the WIGCOT website for additional information on programming, sponsors and exhibitors, online registration and future program dates.


Posted by North in Focus

"Stories from an undiscovered Wisconsin"

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